A unique Logo differentiate you and your brand from the others. Some brand are known by their logo more than their name. Your Logo Design Builds Trust and Brand Recognition. Logo design is a branding and marketing tool that can be used to signify a business. Building trust and recognition with your audience and customers can play a major part in your businesses success. When you put your logo on something, you’re officially giving it “the seal of approval.” By having your logo design on something, you’re guaranteeing it lives up to the promise your brand has made, and your customers will trust it.
Your logo design must be memorable. If people can’t remember it, what’s the point in it?
By being memorable, you build recognition. And to be memorable, your logo must be…
The simpler the better.
Reduce your logo down until only the heart of the design remains, then ask yourself “does it still represent our business?”
Your logo design will be used across a huge range of platforms. From your website to social media, to press releases, and huge billboard designs. So it needs to be versatile.
Timelessness in a logo design is vital. And I feel there’s a bigger post coming here, but logo design “trends” are rubbish. Stay away from them.
You need your logo to be appropriate. In the Financial Sector? Possibly not bright pink. Although maybe your brand has been setup to be radical and different, so pink would be a great choice!.