Business Branding

BUSINESS Branding

BUSINESS Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo; it’s reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.

Your brand should reflect what your business stands for and what sets it apart from your competitors A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs. Customers tend to be loyal to a brand they can trust.

Branding should be considered in the early stages of starting a business

launching a business with a strong brand will give you a greater chance of success.

Everyone’s idea of branding is different. Some people think it’s simply the fonts and colors a company decides to use. But if you’ve got a real understanding of what a brand is, you know that it includes at least some of the following:

Design Style (eg. logo, colors, typography, and packaging)
Website and Marketing
Storefront
Social Media Presence
Customer Service
Environment and Company Culture
Taglines and Slogans
Product Quality and Pricing
Philosophy and Overall “Personality”

Developing a strong brand doesn’t always take millions of dollars, but it does take a lot of creativity and research.

BENEFITS OF BUSINESS BRANDING

Customer recognition
Customer loyalty
Consistency
Brand equity
Credibility
Attracts talent
Allows shared values
Gives confidence

Business Branding